Alison Henry is an accomplished executive with a background in financial services, private capital, and operational leadership. She has built and led businesses, managed real estate and private investment portfolios for high-net-worth families, raised capital for private equity firms, and provided strategic oversight to exempt market advisors across Canada. She currently serves as Chief Operating Officer at The DNA Company (U.S.), where she leads operational strategy and organizational growth. Passionate about supporting women and empowering others to achieve their full potential, Alison is committed to advancing opportunities for women through mentorship, leadership, and meaningful community impact.

As Founder and CEO of UnderoverWear, built one of the most successful home-based businesses in America, growing the company from a single lingerie party into an international enterprise that exceeded $100 million in annual sales. Under her leadership, UndercoverWear empowered women through entrepreneurship, financial independence, and self-confidence. A pioneer in both direct sales and women’s empowerment, she was among the first to feature plus-size models and champion the belief that every woman deserves to feel beautiful, confident, and successful.