Vice President of the board
Tiffany James
svp@heranurture.org
"Become the star of your own life."
Tiffany James is an entrepreneur, author, keynote speaker, and women’s advocate whose work has inspired hundreds of thousands of women to embrace their confidence, pursue their dreams, and create lives filled with purpose, passion, and possibility.
As Founder and CEO of UnderoverWear, built one of the most successful home-based businesses in America, growing the company from a single lingerie party into an international enterprise that exceeded $100 million in annual sales. Under her leadership, UndercoverWear empowered women through entrepreneurship, financial independence, and self-confidence. A pioneer in both direct sales and women’s empowerment, she was among the first to feature plus-size models and champion the belief that every woman deserves to feel beautiful, confident, and successful.
Tiffany’s accomplishments earned her recognition as one of the nation’s leading women entrepreneurs, including membership in C200, the prestigious invitation-only organization of the world’s most successful women business owners. As a recognized business leader, she was invited to the White House to participate in an exclusive healthcare policy discussion hosted by Hillary Clinton, joining a select group of women executives to share their perspectives on issues affecting businesses and working families.
Her entrepreneurial success and unique perspective on women, business, and personal empowerment garnered national media attention. Tiffany has appeared on The Oprah Winfrey Show, Donahue, and Lifestyles of the Rich and Famous, as well as numerous television and radio programs across the country.
A sought-after keynote speaker, Tiffany has addressed audiences throughout the United States on leadership, entrepreneurship, personal growth, and women’s empowerment. Her speaking engagements have included presentations at the prestigious Wharton School, as well as programs designed to inspire and support women from all walks of life, including initiatives for the wives of Denver Broncos members.
Her commitment to education, culture, and community service has extended beyond business. Tiffany served on the board of the Boston Opera Company and has devoted significant time and resources to charitable causes throughout her career.
Today, Tiffany is the Founder of Lifetini, a lifestyle community built on the belief that life should be celebrated, not merely endured. Through meaningful experiences, authentic friendships, personal growth, and shared adventures, Lifetini helps women rediscover joy, embrace new possibilities, and become the star of their own life.
A passionate philanthropist, Tiffany actively supports St. Jude Children’s Research Hospital and the Breast Cancer Research Foundation, reflecting her commitment to advancing lifesaving research and improving the lives of women and families.
Known for her warmth, wisdom, humor, and authenticity, Tiffany continues to inspire women through her writing, speaking, mentoring, and community leadership. Whether discussing business, relationships, personal reinvention, or the art of living well, she reminds women that success is not about having it all, it’s about creating a life that is uniquely and beautifully your own.